You will perform an environmental scan for your target company.
Choose an organization: I chose a made up business which is called ” Real Estate Consultant Firm” which will be located in Houston, TX.
Write a 1,050-word minimum environmental analysis in which you include the following: (Write the paper with first-person (I) language, assuming that you are the person who is writing the plan for your future business).
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company’s external environment.
- Assess the company’s general environment.
- Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
Use headers to identify each section asked to write about, reference and in-text citations according to the APA format.
Please follow the attached grading guide to make sure you are going to meet the requirements of the paper.