Your assignment is to write a brief television news/sports script. Your coverage area is Mississippi State University-Meridian and Meridian Community College. Select a newsworthy story and write your script which includes suggested visuals and suggested sound bites.
Television scripts are often formatted as two column scripts. The column on the left is audio (what the viewer is hearing), the column on the right is video (what the viewer is seeing). Format your script in this style.
Television news content is primarily designed to inform. Television news content is not like other media. A reader browsing a newspaper has plenty of time to absorb information and can reread copy that is interesting or informative. TV news happens in real time. Most local news/sports packages run roughly thirty seconds or less. Thatâ€™s all the time you have to tell the viewer what they need to know.
Tips for commercial news writing:
– Determine your central message. If you can’t be clear, your news package won’t be. In 30 seconds or less you have time to make a single point that is understood immediately. Focus in how your content affects your viewer.
– You have to reach your audience through two senses, sight and sound. Commercial news content has to be visually and audibly engaging. Productive use of relevant visuals and relevant sound bites is imperative.
– Keep it truthful. Television news leaves no room for exaggeration or innuendo.
– Open with a hook, something that will draw your viewer in. Example: â€˜Your morning commute may be disrupted, the City is blocking off downtown roads for paving.â€™
– Focus on your viewer. A television news story on property tax increases is more impactful if it conveys exactly how much the average citizenâ€™s taxes will increase. Make big numbers relatable to individual viewers.
– Write like you speak (and like your viewers speak) and stay away from clichÃ©s, however donâ€™t use slang. Examples: Use â€˜police officerâ€™ instead of â€˜law enforcement officer.â€™ Use â€˜ran awayâ€™ instead of â€˜fled on foot.â€™