research and marketing

Select a company and assess how it uses data in marketing its products or services. Research a sizable company or search the Internet for a company’s marketing department and specifically, address the following considerations:

  • What data does the company capture and have available?
  • What additional data does the company acquire from outside data vendors and why?
  • What specific insights or information do companies hope to extract from the available data?
  • How does the analysis of the data translate into decisions?

Submit response in a 4- to 5-page Microsoft Word documentRea