1. Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
product
price
place
promotion
This assignment should require 2 – 4 pages of text (including cover and reference pages).
