Review the article in the Doc Sharing area, Measuring IT Benefits (Greenwalt & Riney, 2007). Based on the article, what are the challenges facing executives in determining the value IT investments bring to the organization? Why is measuring this value important? In what ways can IT become better integrated in helping the organization achieve its strategic goals?

Use the APA formatted reference below when citing the article:

Greenwalt, D., & Riney, S. (2007). Measuring IT benefits: Let us count the ways. hfm (Healthcare Financial Management), 61(2), 86. Retrieved from EBSCOhost.