Incorporating Innovation and Entrepreneurship into Corporate Strategy
The president of your company has recently announced the need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy, and has asked you to list the requirements necessary for this to happen. You list the following requirements:
- Ongoing environmental monitoring
- An entrepreneurial climate
- Encouragement of entrepreneurial behavior
- A strong customer/stakeholder focus
Explain why each of these is important along with your plan for achieving them.
Submit your answers in a 4- to 5-page Microsoft Word document.