1) Cliff is a small child who likes animals. One day, he is playing in his backyard when a neighbor’s cat

runs into the yard and jumps onto Cliff’s mother. She gives out a huge, blood-curdling scream, which

frightens Cliff so much he begins to cry. Since then, Cliff has been afraid of cats and cries when he sees


Conditioned stimulus ____________________ Unconditioned stimulus_________________________

2. A company is trying to market a new beer called HAPPY LIFE. Its advertisers have created a TV

commercial in which a sexy woman flirts with a young man as he drinks the beer. The company hopes

there is a positive response to the commercial and that young men will buy HAPPY LIFE the next time they

are looking for a beer.

Conditioned stimulus _____________________ Unconditioned stimulus ________________________

3. Olive has been pulled over several times for speeding. Each time, she first hears the police car’s siren,

and then she is given a ticket. Getting the ticket makes her feel tense and upset. Now, when she hears a

siren—even from a fire truck or ambulance–she feels tense and upset.

Conditioned stimulus _____________________ Unconditioned stimulus ________________________

4. Joe is a recovered alcoholic. When he was drinking, he always went to the local bar “Cheers” and drank

with his friends. Now, even though Joe is sober, he feels a craving when he passes Cheers.

Conditioned stimulus ____________________ Unconditioned stimulus _________________________

5. Cara’s boyfriend wears the same after shave lotion. When he kisses her, the kiss always turns her on.

Now, when she smells that after shave lotion—even on another man–she gets turned on.

Conditioned stimulus _________________

Unconditioned stimulus ___________________________

For the following questions, fill in whether the person in

bold type

is using

negative punishment, positive

punishment, negative reinforcement or positive reinforcement.


Your father

promises that you won’t have to mow the lawn or wash the car this week end if you baby sit

your little brother while he is out of town _____________________________________________________

7. The

Probation Department

orders a teenager to clean a neighborhood park for two weeks for spray

painting on the walls of the part gym _________________________________________________________

8. Even though you’ve sworn that you won’t smoke marijuana again,


go back on your promise because

smoking takes away all of your tension and anxiety ______________________________________


Your mother

promises to let you go skiing next month if you first agree to visit your boring relatives

with her next weekend ____________________________________________________________________

10. In order to try to help you stop smoking,


decide to light each cigarette with a dollar bill.