One page single space report needed on :
Pricing Strategy of Canadian Imperial Bank of Commerce (CIBC): How and why should their pricing strategy and corresponding tactics needed to be change in the near future? and/or why should their product strategy and corresponding tactics remain the same?
The goal is to create a final paper reflecting our pricing strategy advice to CIBC on moving forward especially with regards to changing environment due to number of Fin-tech companies and how to effectively target Millennials.
Introductory and conclusion paragraph not needed.
