Case 3.7 Critiquing Questionnaires is on pages 274 – 279. Using questionnaire information in the text and gathered from outside sources, develop the strengths and weaknesses of the surveys in Figures 3.7.4 through 3.7.7.
Iacobucci, D., & Churchhill, Jr. G.A. (2010). Marketing research: Methodological foundations (10th ed.). Mason, OH: South-Western Cengage Learning. ISBN