billboards-posting-er-wait-times-are-pricey-marketing-tools

Refer to the website(http://articles.sun-sentinel.com/2010-09-15/busine…). There is one thing we all hate – waiting. Hospital Corporation of America (HCA) in South Florida is capitalizing on America’s distaste for sitting in waiting rooms for endless hours. HCA, which owns Columbia, Palms West and JFK, plus nine other hospitals in the area, is the first to advertise wait times on 11 billboards in the region. In a competitive market such as South Florida, HCA believes they need to let customers know about their services.

Analyze if this provides a good return on investment.

Paper length is 2 pages.

Link: http://articles.sun-sentinel.com/2010-09-15/busine…